06/03/2018
NEWFORM Ufficio new LOGO

As part of the repositioning strategy undertaken last April, NEWFORM Ufficio has adopted a new logo. The new logo, studied by Adriani & Rossi, has evaded the black square as no longer consistent with the renewal process that is investing the company. We chose an icon that best represents our brand values and at the same time expresses the creative energy that distinguishes ARAN world: the icosahedron. 
It is a simple and clear polygon, known since the ancient Greeks, that represents the creative energy needed to evolve and keep abreast of the times. The change was also dictated by the need to standardize all company divisions from a stylistic and chromatic point of view. Next to the charcoal grey text, we kept the orange as the distinctive color of the division since its birth, in a sign of continuity with the past. With this evolution we also aim to make the company and its divisions more recognizable as parts of a large and solid reality, ARAN World. From the point of view of this strategy, ARAN World logo has also been revised and standardized to that of ARAN Cucine and NEWFORM Ufficio keeping the classic light grey as a feature color.
After all, as Sergio Bambarén "Writes his Letters to Daniel": "Only those who dare to go a little further can discover how far they can go".